This is a website refresh project (ongoing) where I am updating the brand identity across the website pages. The new designs had to keep to the current structure of the website due to the system restraints. This was an interim project to freshen up the website, modernise it, and simplify it - making it more user-friendly. I worked closely with the web developer, digital strategists and other key stakeholders to produce on-brand designs that aligned with the organisations strategic objectives. A key element of this project was to develop and evolve the brand's colour palette - and to distinguish the sub-areas with their own colours.
Website BEFORE the refresh
